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Direct mailing

AGA – Genie in a gas bottle

This was a concept design and illustration done for AGA gas company. The image was done with Photoshop and it was to illustrate the genie of a gas. We sent the target group mail and they had possibility to win the helmet in the picture.

We started with two different target groups in western Finland to test the results and to learn what needed to be changed in the mailings. Afterwards we’re going to keep going with rest of the Finland’s gas resellers. I did the illustration in Photoshop and it was airbrushed to the welding helmet and it was a price for a competition in the direct mail.

AGA direct mailing